Restaurant marketing plans for the future

What does a restaurant business hope to achieve ultimately? No, on second thought, what does any business hope to achieve? Attracting and retaining customers. And what do all customers value? Efficiency and great service. Perhaps you’ll get close to achieving that on your own without the help of technology, but for how long can you keep it up?

The restaurant environment is a mobile one, with waiters and managers always keeping on the move. It makes sense to invest in mobile technology that can reliably handle large amounts of data at any given time. Mobile Point of Sale (PoS) systems take the pressure off your staff by streamlining the ordering and processing procedure.

Eliminate interruptions

We’ve seen it all before, the waiter takes an order and heads to the kitchen to place it. But on the way there, they are interrupted by another table, delaying the ordering process of the first table. Let’s imagine the same scenario, but this time the waiter has a mobile PoS system.

The first table’s orders are recorded on a mobile device such as a tablet and sent to the kitchen immediately. Each table receives the attention it deserves and waiters don’t have to run around the restaurant like headless chickens.

Improved customer service

A mobile PoS will improve customer service and order accuracy because it gives servers access to the information they need to inform customers, make smart suggestions and upsell or change orders. As patrons place orders, small details like the choice of sauce don’t get overlooked as the PoS prompts for the information. This boost in mobility streamlines restaurant operations and provides servers with an invaluable efficiency tool.

Make your customers feel valued

South Africa has the highest penetration of loyalty programmes, according to research firm AC Nielsen. Almost two-thirds of the population belong to more than one programme. It’s clear that we love to save. So not offering your customers this service is a big mistake. There’s a partnership between LoyaltyBox and Pilot Software to bring you loyalty programmes that seamlessly integrate into your PoS system which are tailored to each restaurant’s needs.

Speed up the payment process

One of the greatest frustrations for a patron is to wait for the bill. When a restaurant is busy, it’s easy for a waiter to overlook a table. Don’t leave your patrons waiting. With mobile PoS, you can help patrons settle the bill faster. We can provide payment services at the table for increased customer convenience with our mobile PoS system. Pilot Software is partnered with Zapper, an award-winning mobile payment app that seamlessly integrates with Pilot PoS, allowing customers to simply scan, pay and go. But that’s not the only option. You can also make use of Snapscan and Masterpass as mobile payment options.

Improved customer service

The first table’s orders are recorded on a mobile device such as a tablet and sent to the kitchen immediately. Each table receives the attention it deserves and waiters don’t have to run around the restaurant like headless chickens.

Do the right thing for your restaurant

A mobile PoS system in your restaurant will help your business advance and keep pace with the latest technology. By choosing to implement this system, you will provide your customers with a better service and allow your business to grow. A revolution has begun in the restaurant industry, so don’t get left behind. Read our e-book for more insights into the world of mobile PoS.

Author: Rudi Badenhorst

Customer experience Food trends Menu design Menu ideas Menu tips Restaurant restaurant industry restaurant trends